This review of Ted’s products is really about delving in and seeing what it actually entails from a marketing perspective and if is is a scam or value. In essence this is one of those courses that shows you how to sell a course. Now Ted McGrath is pretty active on social media and in the realm of internet marketing circles. His personal brands sell him as an author, public speaker and coach, well who isn’t these days.
To many, his ads are yet another course that taps into how you could improve or start your business with just one concept. In this case, we talk about mini courses. So I decided to find out more about this course and let you know if it is worth looking at further.
To start with, there is not much info in terms of what you are getting with the course. Some notes or a list of modules would have been handy, though I guess part of his marketing is that if it is free, then just sign up and find out – it’s free!
You are now a member
As an affiliate marketer, you will know that contact details such as name and email are a commodity. To no change there, you do have to become a member first, simply enter your name and email, then you get confirmation.
This screenshot shows you the kind of entry you have. Very simple, looks like a white label type approach.
The Ted McGrath mini course is split into modules. Easy to navigate and it also tracks your progress.
There are three modules:
Module 1: Where Your Mini-Course Falls In Your Product Stack
Module 2: Brainstorming And Validating Your Course Idea
Module 3: Creating EXPERT Course Materials From Home
From here you can see what you are getting with the course. Clearly Ted has found that these are the best parts of the result.
In addition to this, there are some bonus materials so if you finish the course and have questions, or have specific problems related to these bonuses, well you are in luck.
Course design by video
We all know that video is a huge converter, impressive in every way. Ted uses this for each of the modules. The production value as below, is a little basic. Walking around in a garden is likely not the best setting, however it is likely that he chose this approach to be more ‘intimate’ and project an honest view. Whatever his branding goes by, it fits with a free course, maybe not a paid one at $47 which is the list price.
Overall the content is designed I would say for more of a beginner or somebody who wants to take their product to another level higher than they are. Informative yes, and he breaks down features such as email funnels and how you can use them. Ted makes new product each week, yes each week, so has no end of information to produce for you.
As Ted states: ‘walking around with an iphone in your hand, you can create a new product’. That opens a door onto how he makes content like this, delivers it and analyses it further. Using a vehicle such as video within the course modules is an easy way for Ted to make content.
Ted mentions about a cycle of creating content, pushing it out and marketing it, then going back and making more products. By products it is literally using an iphone.
There is a download file option, once clicked and downloaded it is not actually anything related to the course, merely a sales document, that was dissapointing.
Is the course legit? Yes, for a free course it is helpful and gives some insight from someone who clearly has made success from this.
Is it worth the $47 price tag? Subjective, but ultimately if you are very new to it, then you will find value, however is $47 worth something that might be summed up in a blog?
The videos are not edited, they are a little rushed in places. Ted has a narrative for sure, and breaks it down, but it lacks some creativity and a personal touch.
Overall the content was informative, but could have been broken down into course notes, additional questions, scenarios and some highlighted points that form an action plan. The ideas are valid, they do give you some perspective. From a marketer myself, there were a few things that I wrote down to look at, but mostly it was information that I knew already, just needed to join the dots.
The approach for this is get them out fast. You can clearly re-market things, and Ted’s way of doing this clearly works. You simply re-market it and create products in a cycle. So it is worth a try if you have the time and patience to follow in his footsteps!