Creating facebook ads is easy, but knowing who to target is very different. It is not difficult, but it can take time. This investment of time is very much worth it in the long run. Affiliate marketing is all about the long game and if you start the process from the ground up with some simple steps, it will make it easier further down the road.
But before you start figuring out the action plan, there are two steps you can take that will help you see if your chosen affiliate idea is going to work. This is based on how much you know about it which in turn can help others. The other is about finding out about these people, how similar they are to you and what you can offer them that helps solve a problem. This problem could be the same as yours. If so, that helps!
Step 1 – The one hour challenge
Choose a couple of subjects you might be interested in (or one). Now set a timer for 1 hour and start writing a beginners guide of that subject. You have one hour to write 2000 words.
This tip is a great way of showing just how much you know and can share about your niche. Write it down as if you are explaining it to someone who knows nothing about it but needs it to be simple.
The purpose of this is to show yourself how much you can write down and be passionate about it. If you know the subject inside out, then 2000 words is easy. If you are struggling or can’t get past 400 words, then you might not be a fast typer. That is not a problem, but try and write 2000 words as soon as you can, even if it is a whole evening.
I have done this myself and wrote as much as I could in an hour and managed 2600 words. I still had lots to go. But what this told me is that I have a passion for it. Writing might not be your strong point and you might look at getting a writer to help, but try the exercise and see for yourself.
Step 2 – Do your research
Using a spreadsheet, note down the type of person (or persona) that make up your target audience. This can be the type of problems they have, the things they want to know, types of products they need and how often they want to know or buy. For this example we will use organic dog treats.
Customer goals
What are their goals? The customer wants to know more about organic, natural dog treats. They want to find the best ones, cheapest but also best value. They want to find the right place and maybe see some reviews.
Frustrations
They could be expensive, hard to find, no big brands, not available in the supermarket. These frustrations should mirror your own. You might have found the perfect solution and people, like you, are itching to find out! Getting people to join the dots is part of your job and knowing what they are is the pathway to finding success.
- Might be price
- Lack of supply
- Expensive shipping
Motivations
The customer likes to be organic, have their dog eat natural, safe treats that are tasty and make them healthy. They are fed up with bad treats that are not good for dogs or are full of preservatives.
Technology
They are likely to have a mobile, ipad, laptop and they might use them during the day or lunchtime. They will use the weekends to search for the treats, walk the dog and generally be healthy.
Bio
They will no doubt be healthy themselves. Enjoy walking, be friendly to talk to and enjoy spending their time outdoors. They will also have friends that have dogs and might share the same values on organic or healthy dog treats.
- Buy some dog owner magazines
- Join some forums, facebook groups
- Speak with friends who have dogs. Learn more about what they think on healthy treats.
Why does this help?
This is at the very beginning of any affiliate marketer. It is the building block. Ask yourself what can you take from it? Well you know lots about them already. They care about the welfare of their dog. They enjoy walking and have friends that might also share the same values. This identifies many different things that might help you write sales copy to attract that customer in.
